Variable Data Direct Mail targets specific groups of customers or prospects with customized mail pieces that place content personalized for each recipient into each piece. It's called "one-to-one marketing" and according to the Direct Marketing Association, Variable Data Direct Mail can deliver response rates as high as 40%.

Our pre-designed, proven campaigns are customized to meet your dealership's requirements. Variable Data Direct Mailers include the following forms:

• Postcards
• Envelope Mailers
• Self-Mailers

Every successful direct mail campaign begins with effective data. At SaleEventMarketing we can provide you with the perfect list, whatever the target:

• Garage Predictor
• Interest Lists
• Credit Scored

If you already have a mailing list, our list preparation and cleaning services will ensure that your direct mail campaign doesn't waste valuable printing and postage resources.

Our direct marketing specialists will help you create a marketing plan and Variable Data Direct Mail piece that gets the job done. Our services include preparing list data for variable output, designing Variable Data templates, production, postal preparation and delivery - we handle every detail of the campaign except one: closing the sales.